BANDUNG, INDONESIA - The development of urban car or city car in Indonesia continued to writhe. The proof and more manufacturers are launching the car in the city car class, one of PT Honda Prospect Motor (HPM), less than one month the launch of Honda Brio in the country.
The response is very high, a lot of people who liked the Brio city car like this. Until now HPM managed to sell 2,000 units of Brio. That means the city car market in Indonesia is very large.
According to Marketing & aftersales Service Director of PT Honda Prospect Motor Jonfis Fandy, city car market in Indonesia is very high and is expected for the future small car or urban car will be a separate trend in Indonesia.
"A car with a lower engine capacity will become a trend in Indonesia. Need for cars is increasing because tingginnya community activities, especially in Jakarta., So automatically people need cars and pick the vehicle in the city car class," said Fandi Jonfis in the Honda Brio Exclusive media Test Drive, in London, Wednesday (29/08/2012).
Jonfis added, increasing the market share of cars in the city car class mobility is driven by the community itself, especially in Indonesia, many young families who want a car according to his needs. Especially for young families who want to buy a new car is definitely choosing urban car.
"Class city car is still a long way to mendningi car in the MPV class. Generally MPV history has become a kind of root for the people of Indonesia. However, did not rule out future city car that would shift the car in the MPV class," added Jonfis.
Furthermore, for Honda itself, the city car market continues to rise each year. Commencing from last year managed to rise eight to 12 percent, and for next year is expected to soar 15 hinngga 20 percent.
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